EN 
ES Made by experts, to be used by experts
Thirty Years Of Providing Quality Bakery Products!
Who We Are
Quality Bakery Products is proud to celebrate its 32th anniversary in 2025. The company, founded by Henry P. Wellborne and Wolfgang Rupertus in 1993, benefited from their experience in the baking industry from the very beginning. With the support of the German Abel + Schäfer Group, also a significant player in the European baking industry with generations of experience, the company was able to quickly establish and develop. The Abel + Schäfer Group took lead in the early years of the new millennium and the company continued to develop and specialize.
In a highly competitive environment, the company maintains 2 lines of business:
Quality Bakery
For semi-finished doughs, batters, shells and finished baked goods.
Quality Filling Factory
For sweet and savory liquid and semi-liquid products.
Our Mission
At Quality Bakery Products, we are dedicated to crafting premium baked goods, hand-made artisanal pies, decadent fillings, and artisanal icings that bring joy to every table. Through our commitment to exceptional ingredients, time-honored techniques, and sustainable practices, we deliver products that honor tradition while embracing innovation. We take pride in our signature hand-crafted pies, created with meticulous attention to detail and authentic recipes passed down through generations.
Our mission is to transform everyday moments into memorable experiences, one perfectly crafted bakery product at a time.
“Quality is in our Name; Artisan Workmanship is our Passion”
Our Core Values
OUR FOUNDATION
INTEGRITY: We conduct business with unwavering honesty and transparency. Our word is our bond, and we take responsibility for our actions, decisions, and commitments.
EXCELLENCE: We pursue the highest standards in everything we do. Mediocrity has no place in our organization as we continuously strive to exceed expectations and deliver superior results.
OUR PEOPLE & RELATIONSHIPS
COLLABORATION: We believe the best solutions come from diverse perspectives working together toward common goals. We foster an environment where ideas flow freely, and teamwork is celebrated.
RESPECT: We treat everyone with dignity and fairness. We value the unique contributions, backgrounds, and viewpoints of our employees, customers, and partners.
ACCOUNTABILITY: We take ownership of our roles and responsibilities. We hold ourselves and each other to high standards and follow through on our commitments.
OUR APPROACH
INNOVATION: We embrace change and seek creative solutions to challenges. We encourage calculated risk-taking and view setbacks as opportunities to learn and grow.
CUSTOMER FOCUS: We are dedicated to understanding and anticipating our customers’ needs. Their success is our success, and we build lasting relationships through exceptional service.
SUSTAINABILITY: We make decisions with the long-term health of our business, communities, and environment in mind. We are committed to practices that ensure a prosperous future.
OUR IMPACT
COMMUNITY: We recognize our responsibility to positively contribute to the communities where we operate. We encourage volunteerism and support initiatives that create lasting positive change.
GROWTH MINDSET: We believe in continuous learning and development. We invest in our people and processes to ensure we’re always improving and evolving.
Quality
In most cases, quality is evaluated subjectively, because the demands on the products and services are diverse. We define quality by the fulfillment of the demands and expectations of our customers. Besides the quality of the products and services offered it is also conditions, distribution, and communication between the business partners.
Respect
Our greatest assets are our customers, who trust us with their related business, our suppliers, who deliver us constantly with our materials, our employees, which create our products to fulfill your orders. That is why we attach great importance to respect and appreciation in dealing with each other.
Teamwork
“If everyone moves forward together, then success will come naturally.” Henry Ford. It may sound trite, but nevertheless it remains true. Only in a team, where we perform interdependent tasks and work towards a common goal, we can be successful.
Creativity
The term comes from the Latin “creare” and means “to produce”. There are different approaches and countless answers to the question of a definition of creativity. We understand creativity as the motor of our company, the ability to create something that is novel and useful at the same time.
Innovation
Simply put, innovation is about successfully implementing a new idea and creating value for our customers. It could be a plan for an improved product or a service. Innovation always starts with a new idea. With the attitude of “Is-not-possible doesn’t exist” we think solution-oriented which means learning, searching, deciding, and acting purposefully and consistently.